GameStop Allegedly Contemplates eBay Acquisition

(AsiaGameHub) –   GameStop appears to be setting its sights well beyond its traditional game stores. A report from The Wall Street Journal indicates that CEO Ryan Cohen is reportedly considering a bid for eBay, as part of a broader strategy to transform the retailer into a significantly larger enterprise.

Key Figures

• GameStop’s net sales reached $3.6 billion in 2025.
• eBay generated $11.1 billion in revenue last year.
• GameStop closed over 400 U.S. stores earlier this year.

Cohen’s Vision Extends Beyond Traditional Retail

While GameStop still maintains a presence in malls, its conventional retail model continues to contract. Physical game stores are becoming increasingly scarce, and the company has dedicated years to cost-cutting, profit restoration, and maintaining relevance.

Now, according to The Wall Street Journal, Cohen may be considering eBay. The report, citing individuals familiar with the situation, stated that GameStop is preparing the next phase of a comprehensive plan that could involve an offer for the online marketplace.

The significant difference in size makes this concept unusual. eBay’s market value is more than four times that of GameStop, and it reported $11.1 billion in revenue last year. In contrast, GameStop recorded $3.6 billion in 2025 net sales, a decline from the previous year.

However, GameStop did achieve a return to operating profit. The company posted $232.1 million in operating income after years of losses, providing Cohen with more leverage to propose an ambitious plan.

The reported interest in eBay also aligns with comments Cohen made to the Journal earlier in the year. He stated his intention to acquire a large company in a venture that would be “either going to be genius or totally, totally foolish.”

Investors reacted swiftly to the report, with shares of both GameStop and eBay rising after its publication.

Nevertheless, the precise path remains undefined. The report did not specify the nature of GameStop’s potential offer, how Cohen would finance it, or how eBay would integrate with the game retailer. GameStop has also recently drawn attention for less serious public-facing initiatives, including “Trade Anything Day” and political memes on X that garnered criticism.