Novationwire Launches Celebrity-Focused Press Release Packages Tailored for Vietnam Entertainment Market

Hanoi, Vietnam – Novationwire, a leading global press release distribution platform, has announced the launch of tailored celebrity-focused press release packages for entertainment companies targeting the high-growth Vietnam market.

Powered by proprietary artificial intelligence technology, Novationwire’s celebrity press release solutions are designed to help Vietnamese entertainment brands leverage local celebrity influencers to gain maximum visibility and engagement.

“We’ve seen tremendous demand from music labels, film production houses and talent management agencies in Vietnam seeking more effective ways to promote their celebrity talent and connect with fans,” said Novationwire’s Chief Marketing Officer, Terry Robbins.

According to Robbins, Novationwire serves over 5,000 customers globally across industries, of which entertainment is the fastest growing segment. In 2021, Novationwire distributed press releases related to celebrity news, new music releases, concert announcements and more which generated over 50 million organic impressions.

However, securing meaningful media pick-up remains a challenge in Vietnam’s cluttered entertainment landscape. Through expert local market research, Novationwire discovered Vietnamese audiences highly value domestic celebrity influencers, with fan bases in the millions on social media platforms.

“Our data showed that press releases tying announcements around Vietnamese celeb influencers massively outperformed generic promotional content,” Robbins explained. “We realized catering specifically to this appetite for hyperlocal celebrity culture could really move the needle for our entertainment clients.”

Thus, Novationwire’s celebrity press release packages provide the following:

– Vietnamese celebrity database – Contains up-to-date contact details and social media analytics on hundreds ofactors, singers, MCs and internet sensations influential among Vietnamese entertainment fans

– Custom narrative creation – Proprietary AI copywriting assistant generates optimized press release content integratingclients’ key announcements with celebrity-focused stories targeted at Vietnamese media

– Localized distribution – Press releases pitched directly to hundreds of Vietnamese entertainment journalists, bloggers and influencers ensuring maximum relevant pick-up

– Performance tracking – clients receive real-time visibility on press release readership, social shares, backlinks, search engine visibility and website traffic 

Novationwire is currently working with several major Vietnamese record labels and talent agencies to amplify press releases around high-profile artist collaborations, concert tours, TV drama launches and more.

“Our celebrity press release packages enable Vietnamese entertainment companies to tap into the star factor that captures audience interest so effectively,” said Robbins. “We’ve seen releases generate up to 52,000 social impressions and 34 media pick-ups leading to a major spike in search traffic and sales.”

As Novationwire continues expanding its reach in Southeast Asia, culturally tailored celebrity solutions represent a strategic priority. “Local celebrity influencers are key to engaging entertainment audiences in any market, especially a rapidly evolving one like Vietnam,” Robbins remarked. “We will keep enhancing our technology to ensure our clients capitalize on celebrity-driven stories to achieve communications and commercial success.”

To learn more about powering your entertainment marketing through Vietnamese celebrity press releases, visit

About Novationwire

Novationwire makes global press release distribution easy, efficient and visible via an AI-powered platform. Media monitoring, analytics and support further enable organizations to execute strategic communications campaigns. For more information, visit

Media Contact

Brand: Novationwire

Contact: Eric Lee




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